A clear, structured approach from first conversation to long-term growth in the UK and EU. No unnecessary complexity — just a commercially focused process designed to deliver results.
A focused, no-obligation conversation to understand your product, brand, and commercial goals. This helps Greg understand where you are and what you're trying to achieve — and gives you a clear sense of how he can help.
Based on the discovery, Greg develops a tailored plan covering route to market, pricing structure, distribution approach, sourcing, and any logistics or tax considerations. This is a practical, executable plan — not a theoretical framework.
Greg works alongside your team to execute the strategy — making introductions, structuring commercial agreements, setting up logistics, and ensuring everything is in place for a successful entry or growth phase.
Once in market, Greg provides ongoing guidance to optimise performance — improving margins, refining distribution, responding to market changes, and building a platform for long-term sustainable growth.
Greg's approach is shaped around each client's specific needs — not a rigid off-the-shelf model.
Greg works across project-based, retainer, and advisory arrangements — shaped around what your business actually needs at each stage of growth.
Not just advice — Greg makes genuine introductions to his UK/EU network of distributors, retailers, and industry contacts where relevant.
Every recommendation is made with margin, growth, and brand value in mind. The focus is always on what will actually move the needle commercially.
A clear, structured process with no jargon or unnecessary overhead. You'll always know where you are and what comes next.
Greg works with a range of businesses at different stages of growth.
Pet brands from Europe, Asia, North America, and beyond looking to enter the UK market for the first time — or having struggled to gain traction.
UK pet brands and retailers looking to improve sourcing efficiency, reduce costs, or develop new ranges through direct supplier relationships.
Brands already in the UK market looking to improve distribution structure, resolve channel conflict, or grow into new retail channels.
Private equity, trade buyers, and investors seeking sector expertise and due diligence support in the UK and EU pet market.