A strong distribution strategy is fundamental to success in the UK market. Poorly structured distribution leads to channel conflict, margin erosion, and long-term damage to brand positioning.
Greg helps brands design a distribution model that supports sustainable growth. This includes identifying the right distribution partners, defining territories, and ensuring that each partner has a clear role within the overall strategy. One of the most common challenges brands face is overlap between distributors — creating pricing inconsistencies, internal competition, and market confusion.
Greg ensures that distribution is structured to avoid channel conflict, maintaining clarity and commercial control across the network. Where appropriate, he also advises on integrating direct-to-retail or eCommerce channels — allowing brands to retain control over key accounts while expanding reach effectively.