Decades of experience in the pet industry
Greg Hendry has spent more than 40 years in the pet industry, building a career across product development, sourcing, sales, and commercial leadership. Having held senior roles with businesses including Rosewood Pet Products and Happy Pet Products, he brings a combination of strategic insight and practical market knowledge that is rare to find.
His experience is not limited to high-level strategy. Greg has worked hands-on across the areas that matter most to brands and retailers alike — from identifying product opportunities and improving supply routes, to developing ranges that meet customer demand and deliver stronger margins.
Having seen the pet sector evolve over several decades, Greg also brings valuable perspective on wider market trends, including the continued rise of pet humanisation and the opportunities this creates for brands entering or expanding in the UK.
Rosewood Pet Products & Happy Pet Products
Senior leadership positions spanning product, sourcing, and commercial growth across two of the UK's respected pet businesses.
Pets at Home & Jollyes programmes
Led direct-from-source and range development programmes for the UK's leading pet retail chains, delivering measurable margin improvement.
Global supply chain development
Developed and managed international supplier networks, driving cost efficiency without compromising product quality or brand integrity.
Independent consultancy
Working with international brands and UK/EU businesses to navigate market entry, sourcing, distribution, and commercial growth in the UK and EU pet market.