Greg Hendry works with global pet brands and businesses to enter, build, and scale in the UK and EU. Over 40 years of hands-on industry experience across sourcing, distribution, and commercial growth.
Entering or expanding in the UK market requires more than strategy alone. It requires the right connections, the right structure, and the ability to execute effectively.
Define the right route to market, structure distribution, and position your brand for success from day one.
Identify reliable global suppliers, reduce costs, and improve supply chain efficiency without compromising quality.
Build a structured network that avoids channel conflict, protects margins, and supports long-term growth.
Navigate VAT, duties, and shipping partners to move goods into the UK efficiently and compliantly.
Not sure where to start?
Book a free discovery call to discuss your goals and find the right approach.
Book a free call →Greg Hendry has spent more than 40 years in the pet industry, building a career across product development, sourcing, sales, and commercial leadership. Having held senior roles with Rosewood Pet Products and Happy Pet Products, he brings a rare combination of strategic insight and practical market knowledge.
Greg has led programmes for Pets at Home and Jollyes, with a consistent focus on improving margins and delivering commercial results. Today he works with brands entering or growing in the UK market.
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From first conversation through to execution and growth.
Understanding your product, commercial objectives, and where you want to get to.
A tailored plan covering route to market, pricing, distribution, and sourcing.
Hands-on support across setup, partner introductions, and commercial structuring.
Ongoing guidance to improve margins, refine distribution, and scale the business.